Twitch’s Post-Pandemic Hangover Causes August Viewing Time to Drop

Twitch's Post-Pandemic Hangover Causes August Viewing Time to Drop

Game distribution has grown dramatically in popularity over the past five years, but it appears to be at a loss in 2022.

According to Rainmaker. gg’s August data, Twitch has 1.865 billion viewing hours per day, down slightly year over year from 1.870 billion hours in 2021. Nevertheless, the increase is significant, with the platform recording 999 million hours in August 2019.

The platform’s surge in popularity is due at least in part to the COVID-19 epidemic, which kept many people out in the summers of 2020 and 2021. Similarly, a tug-of-war over viewership between Twitch and other streaming platforms such as YouTube and Facebook resulted in lucrative deals for some individuals.

While neither Facebook nor YouTube can match Twitch’s overall viewership, YouTube has been steadily enhancing its live gaming offerings, including an exclusive deal with a former Twitch star this summer.

StreamElements does not have YouTube viewership data for August, but viewership has steadily increased in recent months, reaching 305 million hours of viewing. Twitch, however, has followed a similar pattern in total viewing hours, with a similar increase.

Facebook’s viewership has been declining since the start of summer and through August, with 399 million hours of viewing, down significantly from last year when it was 567 million hours in August 2021.

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